Why does my tan fade?

Any tan (sunless or not) only affects the top couple layers of your skin, which is made up of dead skin cells. These skin cells naturally slough off and your body actually regenerates completely new skin every 35-45 days. Therefore, whether you’ve been laying out in the sun to get your tan or use our fabulous sunless tanning products, your tan will fade over time.

Everyone’s skin naturally exfoliates at different rates, and the more you shower, shave, swim, etc, the faster your tan will fade. Most people are able to maintain their TanTowel tan by using them about 2 times per week. Some people will require more frequent use, and some less - it depends on your skin type.

A great way to prolong and enhance your tan is to use our On The Glow daily moisturizer. This product has a small amount of tanning formula that keeps your tan going while moisturizing your skin at the same time. For more great sunless tanning tips, check out our website at www.TanTowel.com.